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March 29, 2022
Brand Evangelism with Guy Kawasaki
Former Apple Executive Guy Kawasaki discusses brand evangelism, his time at Apple, and what it was like to work for Steve Jobs.
In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:
- Guy Kawasaki bio
- Social media accounts: Twitter | Instagram | LinkedIn
- Apple
- Canva
- Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements)
- John Doerr of Kleiner Perkins, author of Measure what Matters
- McDonald's menu hacks Wise Guy (book) by Guy Kawasaki
- Steve Jobs introduces Think Different campaign (YouTube)
- My favorite Steve Jobs story by Guy Kawasaki (YouTube)
- Art of the Start by Guy Kawasaki (book)
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Remarkable People Podcast
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.