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Oct. 27, 2023
Ideas We Love: Jingles, Dings, and The World of Brand Audio
Matt and Kelly talk through those audio clips that you can't get out of your head. From Burger King's 'Have it Your Way,' to Southwest Airline's 'Ding,' why do these sounds have such an impact on us?
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
- BK Have it Your Way Jingle
- BK Have it Your Way as a wedding processional (TikTok)
- HBO's Feature Presentation Opening (1983)
- Empire Carpet Commercial Jingle
- Opus Number 1 On Hold Music
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.