Marketing Through Customer Experience: A Restauranteur's Journey

According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds.

Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design.

Links from this episode:

• Photography of Good Salt's interior design approach
• Seito Sushi
• The Osprey
• The Monroe
• Reyes Mezcaleria
• Subpar Parks (Instagram) (Amazon)
• A Moveable Feast by Ernest Hemingway
• Kitchen Confidential by Anthony Bourdain