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July 29, 2022
The 4 Ps: Understanding the Marketing Mix
Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.
- The Marketing Mix
- The 4 Ps of Marketing: Product, Price, Place, Promotion
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.